Illustrative business scenario · not a client result
100Enquiries
76Replied to24 never answered properly
44Bookings32 more lost here
38Completed appointments6 did not show
These numbers are illustrative only. They are not a client case, a salon benchmark or an industry average.
Where would you spend the next €1,000?
More advertising? Or first understand why 56 enquiries never became appointments?
Before increasing acquisition spend, I would check:
- response time, especially in the evening;
- available slots at the times clients actually ask for;
- price objections;
- booking friction;
- handoffs between Instagram, WhatsApp, phone and the booking app;
- follow-up and rebooking.
The visible problem may be “not enough clients”. The real opportunity may be inside the process you already paid to create.