01 — APPLIED AI & DECISION INTELLIGENCE

Decision-grade AI systems
for real business problems.

I design and build AI systems that turn fragmented data,
repetitive work, and complex requirements into working
operational intelligence.

02 — FROM FRAGMENTS TO STRUCTURE

Every business starts
with signals.

Space, demand, process, people, equipment, cost,
and customer behavior all leave clues.
My work begins by structuring them.

03 — ANALYSIS IN MOTION

I break complexity into
workable decisions.

I analyse local businesses, operating models,
commercial spaces, and growth opportunities
through evidence, not guesswork.

04 — EVIDENCE LINE

The strongest decisions
survive contact with reality.

Good strategy is not inspiration alone. It is pressure-tested
through numbers, constraints, workflow logic,
and operational feasibility.

05 — SYNTHESIS

From insight to
business architecture.

I turn raw information into concepts, systems,
operational plans, and AI-supported business models
that can actually be built.

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01 / See how I think

Real spaces. Real markets. Real decisions.

Public cases are analysis, not client claims.

PILOT CASE 01
WHAT BELONGS HERE?01

A real vacant space → a business concept that fits the place.

Location, market gap, concept, visual transformation, economics, staffing and operating logic.

In preparation
PILOT CASE 02
WHY THIS WORKS02

A real business → the system behind the visible success.

Customer, offer, location, pricing, throughput, differentiation and operating model.

In preparation
PILOT CASE 03
GLOBAL CONCEPT / LOCAL MARKET03

A strong idea from one city → tested against another market.

What transfers, what must change, and which assumptions decide the answer.

In preparation

I take real business situations, break them into the evidence that matters, test the economics and operating reality, and show what I would build, change or avoid.

02 / Thesis

Real businesses are systems.

  • Place changes the customer.
  • The customer changes the offer.
  • The offer changes the economics.
  • The economics change the space, people and operation.

I analyse those connections together — then show what I would build, change or avoid.

INTERCONNECTED FEEDBACK SYSTEMFIG. 2.1
Five elements connected in a closed feedback loop
Continuous feedback loops connecting every layer of the business system.

03 / What I analyse

One decision. Three connected layers.

The work changes with the problem, but most cases live across three territories.

LAYER A Location & Market
Concrete block field with one block lit

Where is the opportunity, who is the customer, what already exists around it, and what does the local evidence actually support?

KEY EVIDENCE
CatchmentCompetitionDemandBusiness historyLocal signals
LAYER B Concept & Economics
Two unequal paper stacks with light between them

What should exist here, how should it make money, and which assumptions decide whether the idea survives contact with reality?

KEY EVIDENCE
ConceptPricingUnit economicsBreak-evenCapitalScenarios
LAYER C Operations & Intelligent Systems
A continuous ribbon of paper crossing the room

How should the business actually run, where does capacity leak, what should stay human, and what should become a system?

KEY EVIDENCE
FlowCapacityPeopleProcessAutomationAI systems

04 / Have a real decision?

Have a real decision?

You do not need to know which service you need. Start with what you are trying to decide.

OPTION 01 Submit a location

You are considering a commercial location and want to know whether the place, concept and numbers belong together.

Send the location
OPTION 02 Submit a business

You already operate and want to understand what is limiting margin, capacity, growth or control.

Send the business
OPTION 03 Submit a space

You have a vacant or underused commercial space and want to understand what kind of business could make sense there.

Send the space

05 / Work with me

Start small with a real decision.

The first engagement should answer something concrete — before it grows into a larger project.

OFFER 01 — BEFORE YOU SIGN

One Location + One Business Decision

€590FOUNDING-CLIENT PRICE
Turnaround: 48–72 hours

For a real commercial location already under consideration. I test the place, concept, rent logic, simple economics, key assumptions and the conditions that would make me proceed — or walk away.

INCLUDES:
  • Local context & micro-location evaluation
  • Direct competition & complement analysis
  • Relevant business history where supported
  • Rent logic vs. proposed concept fit
  • Simple economic base-case scenario
  • Risks, blind spots, and missing evidence
  • Conditioned verdict: GO / GO IF / NO / NOT ENOUGH EVIDENCE
  • 45-minute structured decision call
Discuss this case * No legal lease review. No guaranteed revenue. No certified valuation.
OFFER 02 — BUSINESS CASE SPRINTPRIMARY

Space + Concept + Economics Sprint

€1,450FOUNDING-CLIENT PRICE
Turnaround: 5 working days

For 'I have a space, an idea or a budget — what should I actually build?' I develop the positioning, stress-test the unit economics, design the operations framework, and establish a clear proof system.

INCLUDES:
  • Deep market gap & location match audit
  • 2–3 concept directions or alternative scenarios
  • Target customer avatar & pricing sensitivity logic
  • Unit economics mapping & break-even horizons
  • Capital prioritization (what to buy vs. lease)
  • Space layout, capacity & staffing architecture
  • Basic spatial mood board & visual concept
  • Explicit list of kill assumptions
  • Conditioned recommendation
OFFER 03 — REDESIGN & EXPANSION

Business Redesign / Expansion Case

From €1,900
Custom scoping and timing

For an existing local business, a second location or an operation that works — but not as well as it should. I redesign the system to fix leaks, increase throughput, or prepare for duplication.

POSSIBLE SCOPE:
  • Positioning
  • Economics
  • Capacity
  • Flow
  • Staffing
  • Process
  • Expansion
  • Intelligent systems

06 / Case library

A growing library of real business cases.

Spaces, businesses, operating models and ideas — analysed publicly, with the assumptions visible.

FILTERS:
PLACEHOLDER
CONTENT PLACEHOLDER04

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Placeholder for a future published case study.

PLACEHOLDER
CONTENT PLACEHOLDER05

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Placeholder for a future published case study.

PLACEHOLDER
CONTENT PLACEHOLDER06

Case placeholder 06

Placeholder for a future published case study.

07 / R&D / LOKLU

Building the infrastructure behind better real-world business decisions.

LOKLU is my long-term R&D project: a decision-intelligence system designed to connect place, market, concept, economics, operations and evidence. It is part of the infrastructure and method behind how I build.

The product is still being built. I distinguish clearly between what runs today, what is prototyped, and what remains architecture.

It is not the service I am selling here. It is part of the infrastructure and method behind how I build.

SYSTEM EVIDENCE SCOPE:
486,000+BUSINESS-LIFESPAN RECORDS
243,000+EVIDENCE RECORDS
Source, verification date, and scope carried natively with every record.
Explore LOKLU R&D
DECISION ARCHITECTURESYSTEM SCOPE
A dense knot of light filaments
Source · Date · Scope

08 / Evidence & trust

Evidence before confidence.

Good analysis should make the boundary between knowing and guessing visible.

FACT

Directly supported by evidence.

ESTIMATE

Derived from incomplete but reasonable evidence.

ASSUMPTION

A deliberate input used to test a scenario.

MISSING

Evidence we do not have — and should not pretend to have.

Four possible verdicts.

GO

Evidence supports the next commitment.

GO IF

Proceed only under named conditions.

NO / CRITICAL

The current case does not justify the commitment.

NOT ENOUGH EVIDENCE

The responsible answer is to gather more information.

If the evidence is weak, the system should say so.

JUOZAS RIMKUS / DECISION INTELLIGENCE

09 / About

Builder. Operator. Systems thinker.

I work at the intersection of business, operations, data and software. My background is in real-world project work, which is why I care less about impressive demos and more about whether a system survives contact with the way a business actually operates.

I use AI as leverage for research, modelling, design and implementation — but judgment, evidence and accountability stay human.

I am based in Berlin and work in English and German, with a global view of the problems I choose to solve.

LOCATIONBerlin
LANGUAGESEN / DE
PRACTICEIndependent
Discuss a business problem →
Juozas Rimkus

10 / Contact

Have a real space, business or decision?

Send me what you are trying to decide. I will tell you whether I can help — and if the evidence is not enough, I will say that too.

INDEPENDENTEVIDENCE-LEDNO INVENTED CERTAINTY